I am sure you all have seen Dove's ad campaign for their new firming products featuring "real women" with real curves. They are every where. The first time I noticed them I was with my mother and we turned to each other and commented on how refeshing it was to see.
All I have to say is, thank you Dove! You now have a loyal customer for life.
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There is certainly no shortage of news stories about these ads!
http://www.msnbc.msn.com/id/8813128/site/newsweek/
I know! I picked up the new People magazine to take with me to the lake and it was on the front cover!
You know, right off the bat I thought - that IS cool. And then I thought, well gee duh...who would sell FIRMING cream to Kate Moss?
I'm looking forward to seeing the ads for non weight or body-image related products with pictures of average women. Then I'll believe we're headed in the right direction.
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